How does Google determine our earnings? You may encounter some occasions that you got one or two clicks but no earning, what is happening? What is the difference between CPC ads and CPM ads? Today, I am going to explain the difference between the two.
For CPM ad, it means Cost Per 1000 Impression. It is a kind of placement-targeted ads that the advertisers running CPM ads set their desired price per 1000 ads served. You will get paid whenever there are 1000 impressions for that CPM ad, but no the click on them. CPM ads compete against pay-per-click (or CPC, cost per click) ads in Google's ad auction system, so only the highest performing ads will be served to your pages.
For CPC ad (that is the Cost-per-click ad), you will get paid whenever there is a click on this kind of ad, provided that the click is valid. The CPC is the amount an advertiser pays each time a user clicks on his/her ad. In Google Adsense, most of the ads is CPC ads, and you will get paid when there is click on it. Most of them pay in a range from 0.01 to 2 dollars. However, I couldn't say all text ads must be CPC ads.
Advertisers will need to bid a higher CPM than the existing CPC ads in order to show. Both image ads and text ads can be paid on CPM basis, and both of them are always site-targeted. CPM text ads will expand to take up the entire ad unit. One thing that you should always bear in mind is that, for CPM ads, your earnings are associated with impressions only, rather than clicks. Google pays you each time a CPM ad is shown on your page, rather than when a user clicks on the ad and views the advertiser's site. Again, it is hard to tell whether a specific ad unit is a CPM ad or not. Also, you cannot select only CPM/CPC ads to be displayed in your site.
So, you may wonder how you can check the earning performance of your CPM ads. Actually, the statistics (ad impression and clicks) of CPM ads will be shown together with that of CPC ads in general report in your account. Sometimes, you may notice that even though you've received impressions for CPM ads, you're not displaying any earnings. No worry. This is because an advertiser may pay as little as $0.50 for each 1000 impressions of an ad. With each impression worth $0.0005, you could receive up to 9 ad impressions for total revenue of $0.0045 without any clicks or earnings appearing in your report. So, you may afraid your earning will be lost when it cannot come to a significant figure. No worry. Although Google will only show earning that is more than one cent, all the earning from impressions of CPM ads that is below one cents will be recorded and accumulated. It will then show whenever it reaches one cent.
Since CPM ads are paid on the number of ad impression, the location of the CPM ads highly affect the overall earnings for you. For example, if you put your CPM ad on top of your site, you definitely receive more ad impression for that and have higher income, and vice versa.
So next time, when you have a click but no earning, don't be panic. It could be a click on a CPM ad for which you will not get any earning for that.
Joanna
Tips dan trick internet untuk blogger, berita teknologi menarik, berita unik, foto unik, lucu dan heboh. Design tutorial software mudah dipahami, SEO cara mudah mendapat backlink secara cepat
CPC and CPM ads
Earn Money with Reduce your Bouce Rate
BFT - I hope you all have installed Google Analytics in your blog. If not then quickly do so. The information and means to do it are available here. If you do not already know then you should know that Google Analytics is a tool that provides vital statistics about your website like how many people are visiting it and what time do they spend there etc. As you see above the Google Analytics gives information such as Visits, Page Views, Bounce Rates, Average time spent on the website, new visitors etc.
The most important parameter given above is the Bounce Rate. This is the percentage of people who come to the website and go back without going to any other page on the website. The higher this number the greater number of customers you are losing everyday. The endeavor on the webmaster's part should be to reduce this to bare minimum. In fact the ideal bounce rate should be 0. Any number more than zero is totally unacceptable.
To reduce the bounce rate the following steps must be taken immediately.
1.Targeted keywords: If your website is lacking targeted keywords, then the visitors will not find it relevant to their search results and will therefore move out. The website should not waver from the niche topic. Targeted audience is hard to get if the website covers a wide variety of topics. Your keywords should be there in titles, articles, and all other parts of your website.
2.Get the right look: Make your website look like it should be. If your recipe site looks like an auto review site then the potential audience of chefs will desert it like mice in a drowning ship. The look and feel of the site is therefore, very important. The color scheme and the images used should match the theme of the site.
3.Images in articles: Always insert images in the articles. Bland articles are not binding enough to catch hold of the visitors. Always insert relevant images, illustrations, diagrams in the articles to get the desired visitors to spend more time at your website.
I hope you will benefit from this article of mine and get a good traffic to your website/blog.
Adsense tips and tricks
Many webmasters have made very successful websites by using Google's Adsense and for some, it is now their sole job. When you are running a large site, a small change in the way that the Adsense code is placed on your site can make a substantial difference in your income.
The best way to find out where to place your Adsense banner, what colour and what type of banner to use is to try different combinations. Though it does not harm if you start out with the methods that another webmaster find good.
Never explicitly encourage Adsense Banner clicking
Never click your own Adsense Banner
If you can see the Adsense banner, it will work. Do not test if it, as Google is quite against this.
Do not ask friends or family to click your ads. Google not only dislikes it, but it can sometimes confuse the intelligence used to select advertisements.
Ad placement
The best location for the ads are within the content, but still visible without scrolling down the page.
Color
Adsense banners perform better when the border and background are the same colour as your page.
Blend with navigation
As an alternative placement, Adsense ads do well if they are blended in and look like your normal site navigation.
Size
The large 336x280 rectangle banner or 160x600 wide skyscraper seems to perform best.
Drawing the eye
Placing images next to ads or above ads helps in attracting user attention.
Ad overload
It is often said that more is less, and the same goes for placing ads on websites. If a website has too many ads, the user just ignores them and they all perform poorly. If a website has a few well placed ads, they can get a better click through.
Search Box
If you are going to use the search box, place it on the top right corner of every page. This is where people expect it to be.
Focus on content
Don't forget why users are visiting your site. They are there for the content and only the content. Why spend a week improving your Adsense click through then you can spend a week improving your site content and number of clicks as a result.
Be different
If your site is similar to many other sites, users will be used to ignoring your Adsense banner.
Moderate to low priced keywords
Do not create a site that targets the highest paying keywords as they often have the worst click through rates. Find a niche topic and don't care if your ads are getting $0.03 or $0.50. It all comes down to getting more traffic and a better click through rate, not more per click.
Whitespace
Make sure that your site is not cluttered and there is sections of your site with clear space. This can be achieved just by having a wide margin between page items. With skill, whitespace can be used to guide the users eyes to the Adsense banners.
One topic per page
If you have only one topic per page, it will help Adsense find the best ads to show
Simple design
Keep the design of your site simple. It will give the user less design elements or eye candy to look at.
No moving / blinking page elements
All moving and blinking pages elements attract the users eye and stop the user from seeing the Adsense ad. No matter how small it is, if it moves it will attract the users eye.
Monitor your website statistics
Watch your website statistics to see what pages are attracting the users and what is not. Create more pages similar to your high traffic pages.
Experiment
Try many different styles and methods of placing your ads. Never settle on just one style until you are sure it is the best.
What to do next
Create more content. Content is the biggest key to create a site that earns good money with Adsense.
How To Increase Adsense Income
If you are already running Adsense on your site, you are probably thinking of ways to increase your Adsense income.
2. My suggestion would be to have one Adsense block in your content, and an Adlinks block somewhere at the top of your page. Adlinks is great because if someone clicks on a link in it, they are taken to a page with many more choices on it, which increases your chances of them clicking through.
If your Adsense is performing poorly, I have tips for you:
1. Decrease the number of Adsense blocks that you are displaying on a page. I don't know how others have experienced this, but my income seemed to be less if I had more than one block of Adsense ads displayed at once - and your CTR is definitely less if you have more than one ad impression at a time.
3. Change your link colour to blue. While I cannot disclose my CTR I can tell you that this one little change more than doubled my CTR. I know that there are others out there who advocate that your link colour should be the same as the other links on your site, but try it out for yourself for a day or two. I think you will be highly surprised!
4. Set the URL colour to the same colour as the ad's text. This makes the URL ''melt" in and makes the link colour stand out more, definitely making it more "clickable".
The above three changes definitely resulted in doubling my own Adsense income. Experiment with it and see how it works for you.
22 Mistakes that you never would have known could violate Google Adsense
Google Adsense is an idiot proof money making program that allows you to places contextual ads on your website or blog. One thing for sure Google is no idiot, there have set a very strict rules and regualation which you got to follow or get eliminated, it's sounds like some reality show, but the fact is not everyone will compile to the terms of services which they should have read when they apply for adsense.
This may seems like some donkey years information but many people are still breaking the rules yet they blame Google adsense for giving them the boot out of the program. To stay with adsense, you got to play along with the rules and the rules are not meant to be broken with Google. Common Mistakes are always made by people, while they want to hitch a fast ride to making money, but it will never work! Be Internet smart and avoid these common mistakes which will violate Google Adsense.
1. Never Click your own ads in whatever way
Coincidentally this is number 1, because i want to tell you 70% of why google adsense ban you is because you either tried to be fun to test the system by clicking on your own ads or you gave an accidental click on your site. For those who tried to test the system, good luck, as for those who gave an accidental click, there is a way to help you not get ban, give google adsense a courtesy mail and tell them you accidentally click on your own ads and they will help you in some ways. Remember how you own up when you did something wrong, your parents forgive you.
2. Do not place more than 3 ad units and 3 ad links or 2 adsense search boxes on any blog
Google gives a maximum of 3 ad units and links with 2 search boxes to be placed on 1 full page, even if you place a fourth ad, it will never appear on your page so don't worry, once you busted the limit, it will not show, a safe pre-cautious that Google implemented.
3. Never Change or implement new codes in your adsense
When you have configured your adsense code, make sure you do not meddle with the script nor the ads codes. The only code that you may change are the color and banner size code, again i warn those who are not proficient in HTML to not try this, go back to the product and reset the configurations.
4. Open 1 Account for 10 websites
If you have 10 websites which you want to use Adsense, then 1 account is sufficient, there is no requirement for you to open another 10 more, even with 10 more a small mistakes can land all your accounts into the "publisher burying sections".
5. Do not disclosure your secrets
This happens when you are showing off your Google adsense income report. You should always remember that you are only allowed to show the earnings column, cause adsense is sensitive on issues with showing your CTR and impressions.
6. Give labels like sponsors or advertisements only
Do not misled your ads to your audiences, that is one of Google's principle, place labels like Sponsors, advertisements are fine but not "Click here for more" or "Great offers". Don't get banned by Google for such acts.
7. Never let your ads launch in a new browser
It is not advisable for your to change the coding in the first place and by adding a code like target ing ads to open in a new browser is against the TOS.
8. Do not run competitive contextual text ads or search services on the same blog
It is not advisable for you to run same contextual text ads services in on page, and Google only allows alternate services like auctionads , chitika or yahoo ads provided the ads do not resemble Adsense ads.Never try to create link structures resembling the adsense ads.
9. Never put images with Adsense ads
Images and ads will be a good attraction for others to click on your irrelevant ads, which Google dismay, and they only allow placing images with ads if there is a clear cut border between the ads and the images, otherwise it is against their TOS.
10. Do not join click farms that provide you click on your ads
They claimed that they’ll deliver clicks to your ads and all you do is to join and pay them by certain amount. Always keep in mind that using such methods to earn your clicks is highly prohibited. Don't pay money for things that don't return
11. Using 3rd party programs to improves impressions
Like how you should never use Click ads program, you should not use autosurf or paid surfing program to increase your impressions with Google, this will get you out of adsense program.
12. Be cautious where you place your ads with non contents pages
Placing ads in error pages, thank you or pages that have no contents but just ads and a sentence of word is not allowed. Chances are Google would have noticed of such activities and would ban you when the time is right.
13. Don't stuff all your keywords in one article
Experts tells you to stuff keywords in one article, Google tells you not too. Who should you believe, the expert or Google who is paying you money for their ads. Writing a well contented article is what you should be looking out for and planting keywords of your choice would be advisable to hit targeted ads but avoid stuffing too much keywords, this might alarm Google to visit you when time comes.
14. Encouraging Clicks
It is not advisable that you encourage others to click on your ads, sentences like "click on mine ads and i will click on yours" or "click on my ads to discover more" is all prohibited and can cause your adsense account to be disabled.
15. Pop-up or pop-under ads are not allowed to work with adsense
Adsense discourages having both their ads with pop-up or pop-under ads from external services.
16. Do not use MFA Templates and AdSense Arbitrage
Don't buy MFA(Made for adsense) Templates! Google have been banning accounts who used them since June 21st 2007. You basically earn lots of money with this adsense arbitrage method by navigating ads to get to where you want to view the content, the site owner might be happy but Google have since had enough and placed a stop to such acts.
17. 3 Referral Button and no more
Like the ads which have a maximum of 3, referral buttons can only have a maximum of 3 and recently they added a new feature which is the referral 2.0 which you can chose different referral product and have it as text links who looks like your normal content ads.
18. Never send your adsense ads out through email
If you are one of those who are trying to outsmart google, they beat you first. Using HTML emails and delivering your adsense is not going to work, it might just give you a slap on your own face and prepare for your adsense to be closed in the next few days.
19. Don't place adsense ads as your alternate ads
When you display adsense in that fix place, you are not allowed to place alternate ads to overwrite adsense ads. If you need to place alternate ads, adsense does have a function to allow you to directly place in alternate ads instead of using their PSA.
20. Do not use directive methods to lure clicks
While placing images with borders to separate ads is not a problem, having images like arrows or other graphical gimmicks that directs others to click is also not allowed.
21. Ensure you are language supported
Presenting irrelevant ads on other languages is also not allowed so make sure your ads actually supports these languages “Chinese (simplified), Japanese, Danish, Korean, Dutch, Norwegian, English, Polish, Finnish, Portuguese, French, Russian, German, Spanish, Hungarian, Swedish, Italian and Turkish”. Do not use adsense if your language is not stated here.
22. Do not mask your adsense ads
While blending your ads with your content is one of the way you can improve your earnings, take note that Google does not allow you to blend the color of the url with the background. Do not hide away relevant components that are shown by Google.
22 Mistakes that you never would have known could violate Google Adsense
Google Adsense is an idiot proof money making program that allows you to places contextual ads on your website or blog. One thing for sure Google is no idiot, there have set a very strict rules and regualation which you got to follow or get eliminated, it's sounds like some reality show, but the fact is not everyone will compile to the terms of services which they should have read when they apply for adsense.
1. Never Click your own ads in whatever way
This may seems like some donkey years information but many people are still breaking the rules yet they blame Google adsense for giving them the boot out of the program. To stay with adsense, you got to play along with the rules and the rules are not meant to be broken with Google. Common Mistakes are always made by people, while they want to hitch a fast ride to making money, but it will never work! Be Internet smart and avoid these common mistakes which will violate Google Adsense.
Coincidentally this is number 1, because i want to tell you 70% of why google adsense ban you is because you either tried to be fun to test the system by clicking on your own ads or you gave an accidental click on your site. For those who tried to test the system, good luck, as for those who gave an accidental click, there is a way to help you not get ban, give google adsense a courtesy mail and tell them you accidentally click on your own ads and they will help you in some ways. Remember how you own up when you did something wrong, your parents forgive you.
2. Do not place more than 3 ad units and 3 ad links or 2 adsense search boxes on any blog
Google gives a maximum of 3 ad units and links with 2 search boxes to be placed on 1 full page, even if you place a fourth ad, it will never appear on your page so don't worry, once you busted the limit, it will not show, a safe pre-cautious that Google implemented.
3. Never Change or implement new codes in your adsense
When you have configured your adsense code, make sure you do not meddle with the script nor the ads codes. The only code that you may change are the color and banner size code, again i warn those who are not proficient in HTML to not try this, go back to the product and reset the configurations.
4. Open 1 Account for 10 websites
If you have 10 websites which you want to use Adsense, then 1 account is sufficient, there is no requirement for you to open another 10 more, even with 10 more a small mistakes can land all your accounts into the "publisher burying sections".
5. Do not disclosure your secrets
This happens when you are showing off your Google adsense income report. You should always remember that you are only allowed to show the earnings column, cause adsense is sensitive on issues with showing your CTR and impressions.
6. Give labels like sponsors or advertisements only
Do not misled your ads to your audiences, that is one of Google's principle, place labels like Sponsors, advertisements are fine but not "Click here for more" or "Great offers". Don't get banned by Google for such acts.
7. Never let your ads launch in a new browser
It is not advisable for your to change the coding in the first place and by adding a code like target ing ads to open in a new browser is against the TOS.
8. Do not run competitive contextual text ads or search services on the same blog
It is not advisable for you to run same contextual text ads services in on page, and Google only allows alternate services like auctionads , chitika or yahoo ads provided the ads do not resemble Adsense ads.Never try to create link structures resembling the adsense ads.
9. Never put images with Adsense ads
Images and ads will be a good attraction for others to click on your irrelevant ads, which Google dismay, and they only allow placing images with ads if there is a clear cut border between the ads and the images, otherwise it is against their TOS.
10. Do not join click farms that provide you click on your ads
They claimed that they’ll deliver clicks to your ads and all you do is to join and pay them by certain amount. Always keep in mind that using such methods to earn your clicks is highly prohibited. Don't pay money for things that don't return
11. Using 3rd party programs to improves impressions
Like how you should never use Click ads program, you should not use autosurf or paid surfing program to increase your impressions with Google, this will get you out of adsense program.
12. Be cautious where you place your ads with non contents pages
Placing ads in error pages, thank you or pages that have no contents but just ads and a sentence of word is not allowed. Chances are Google would have noticed of such activities and would ban you when the time is right.
13. Don't stuff all your keywords in one article
Experts tells you to stuff keywords in one article, Google tells you not too. Who should you believe, the expert or Google who is paying you money for their ads. Writing a well contented article is what you should be looking out for and planting keywords of your choice would be advisable to hit targeted ads but avoid stuffing too much keywords, this might alarm Google to visit you when time comes.
14. Encouraging Clicks
It is not advisable that you encourage others to click on your ads, sentences like "click on mine ads and i will click on yours" or "click on my ads to discover more" is all prohibited and can cause your adsense account to be disabled.
15. Pop-up or pop-under ads are not allowed to work with adsense
Adsense discourages having both their ads with pop-up or pop-under ads from external services.
16. Do not use MFA Templates and AdSense Arbitrage
Don't buy MFA(Made for adsense) Templates! Google have been banning accounts who used them since June 21st 2007. You basically earn lots of money with this adsense arbitrage method by navigating ads to get to where you want to view the content, the site owner might be happy but Google have since had enough and placed a stop to such acts.
17. 3 Referral Button and no more
Like the ads which have a maximum of 3, referral buttons can only have a maximum of 3 and recently they added a new feature which is the referral 2.0 which you can chose different referral product and have it as text links who looks like your normal content ads.
18. Never send your adsense ads out through email
If you are one of those who are trying to outsmart google, they beat you first. Using HTML emails and delivering your adsense is not going to work, it might just give you a slap on your own face and prepare for your adsense to be closed in the next few days.
19. Don't place adsense ads as your alternate ads
When you display adsense in that fix place, you are not allowed to place alternate ads to overwrite adsense ads. If you need to place alternate ads, adsense does have a function to allow you to directly place in alternate ads instead of using their PSA.
20. Do not use directive methods to lure clicks
While placing images with borders to separate ads is not a problem, having images like arrows or other graphical gimmicks that directs others to click is also not allowed.
21. Ensure you are language supported
Presenting irrelevant ads on other languages is also not allowed so make sure your ads actually supports these languages “Chinese (simplified), Japanese, Danish, Korean, Dutch, Norwegian, English, Polish, Finnish, Portuguese, French, Russian, German, Spanish, Hungarian, Swedish, Italian and Turkish”. Do not use adsense if your language is not stated here.
22. Do not mask your adsense ads
While blending your ads with your content is one of the way you can improve your earnings, take note that Google does not allow you to blend the color of the url with the background. Do not hide away relevant components that are shown by Google.
